1940's French Medicine Advertisement, Lescène Laboratories, "Aux grand maux..." - Jacqueline Duché Hochelaga billboards and advertisements - essentially

billboards and advertisements - essentially creating a lasting and unforgettable image of a brand for consumers

Traditional Gauloises were short

providing skiing and winter sports tuition

His ability to transmit the concept of speed and movement was trend-setting (as was his later use of photo-montage)

as well as attacks on power structures and systems of racism

1940's French Medicine Advertisement, Lescène Laboratories, "Aux grand maux..." - Jacqueline Duché Hochelaga billboards and advertisements - essentiallyDate: 1940's Size: 9. 5 x 6. 25 inches Artist: Jacqueline Duch About the poster: Lescne Laboratories was a French pharmaceutical company popular in the early 1900's. In the 1940's they commissioned illustrator Jacqueline Duch (1892 1973) to illustrate advertisements for their medications. This charming piece is one such advertisement. The front of the illustration reads: 'Aux grands maux les grand remdes,' ("big ailments needs big remedies"), a play